Jeff Risley

A family man and marketing guy just trying to make a difference in my little corner of the world.

We're human. We seek out relationships with people, companies and even brands. Deep, emotional relationships give our lives meaning. My hope is Risley Ranch will be a conduit for building relationships with others. No wak-wak; no spin. Just real conversations between humans.

But why a "ranch"? I grew up on a farm/ranch in Dighton, Kansas. If you've never experienced a farm/ranch, you may not understand this, but there's something very special about it. The interaction among people, animals and their environment...it's amazing. A great metaphor for relationships.

Currently I work for Barkley, but my work life has taken me to three different cities and six different jobs in as many industries. I'm best at business problem solving, which usually requires strategic planning, analytical thinking and understanding other people. It just so happens I can write and speak well enough other people understand me, too. I'm a native Kansan with a BS in journalism from the University of Kansas and an MBA from Benedictine College.

Code of Ethics:
1. I will tell the truth.
2. I will write deliberately and with accuracy.
3. I will acknowledge and correct mistakes promptly.
4. I will preserve the original post, using notations to show where I have made changes so as to maintain the integrity of my publishing.
5. I will never delete a post.
6. I will not delete comments unless they are spam or off-topic.
7. I will reply to emails and comments when appropriate, and do so promptly.
8. I will strive for high quality with every post – including basic spellchecking.
9. I will stay on topic.
10. I will disagree with other opinions respectfully.
11. I will link to online references and original source materials directly.
12. I will disclose conflicts of interest.
13. I will keep private issues and topics private, since discussing private issues would jeopardize my personal and work relationships.

(Thanks to Charlene Li of Forrester for the Code of Ethics)