"Good Pain" is a slogan at our agency. It means many of the things we do may be painful (push clients to try new things; work long hours; come up with a good idea, throw it away, come up with a better one), but it's ultimately good for everyone involved.
Our "Blurring the Lines" retreat in the Ozarks this week was "Excellent Pain."
From 11 a.m. on Tuesday, when we received our assignment, to 8 a.m. the next morning, when we were ready to present our recommended campaign, I experienced everything from joy to eureka moments to anger to apathy. Also in that 21 hours, I had 3 hours of sleep, drank several cans of Red Bull and ate the equivalent of a bag of sugar in junk food.
Our campaign didn't win, but we did have a strong platform, and we put a stake in the ground by focusing on a specific target audience. But our tactical ideas weren't strong enough to get us over the top.
My next few posts will be a more detailed look at the week.
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