I met David Parmet yesterday. He was a panelist for the "New Marketing Case Studies" session here at the New Communications Forum.
David's a great guy. He's an independent PR consultant whose most notable client is English Cut. He's help take what Thomas and Hugh have done online and leverage it with traditional media. I picked David's brain over a drink so I could learn more about their success with this project, as well as with Stormhoek. I want to attempt to replicate that success with one of our clients -- a client that has a very cool product and great story to tell. More on this later.
Thanks for the insight David.
Great stuff. Even better? The wine IS good.
Posted by: Andy | March 03, 2006 at 09:53 AM
Question for Jeff: Did Hugh McLeod offer proof of Stormhoek's increased sales as a result of his blog experiment? I found the results very intriguing but I was hoping for some hard measurement. Anything to share?
Posted by: Bob Zender | March 06, 2006 at 10:25 AM
Answer for Bob: Hugh didn't provide proof, but Stormhoek's founder verbally stated sales had doubled in a podcast interview of him: http://risleyranch.blogs.com/risleyranch/2006/01/_vs_.html It's doubtful they would ever report sales numbers, and I don't blame them.
Posted by: Jeff Risley | March 06, 2006 at 11:54 AM
Bob - what Jeff said.
Jeff - good to meet you as well!
Posted by: david | March 12, 2006 at 07:24 PM