Our first social media release

Our Lee team, as part of the Lee National Denim Day campaign, sent out our first new media news release (a.k.a, social media release).  The subject was a PSA we produced with the cast of The Office.

Our effort was inspired by Chris Heuer and Todd Defren, which I blogged about here.  This was a perfect use of the social media release because of the viral nature of the video component.

For reasons I won't discuss, we were not able to post the PSA directly to YouTube (although someone who saw the release already has), nor could we "Revver-ize" it and use it as a fund-raising tool for EIF's Women's Cancer Programs.  But it's our first real social-media effort for a campaign of this scale, so baby-steps are ok.

Nice job team.

technorati tags: cancer, breastcancer, eif, lee, denim, denimday, theoffice, hrelease

Comments

[Todd Defren]

Very cool. I hope you'll write a follow-up post in a few weeks, about the results of this effort.