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April 23, 2007

Sheryl Crow suggests wiping our arses with one square...

to help save trees and reduce global warming.  Or you can use two or three "on those pesky occasions" when more is needed, she said on her blog (which, unfortunately, has closed comments).  Global Warming is a serious issue, I agree.  And it requires action.  But come on...this little earth-saver simply won't work for me.  And if you think it will work for you, just pull off one square the next time your sitting on the throne and ask yourself if you can do a good job with that!  I don't think so.

Crow was in Washington, DC yesterday on the last stop of her "Stop Global Warming College Tour."  If the media coverage is any indication, it looks like the tour was successful in raising awareness about the issue.  Or maybe it was her little run-in with Karl Rove that generated the news. 

So were the Rove and one-square things just publicity stunts?  If so, I guess they worked, but at what expense?  Sheryl, I love you and own all your albums, but please don't do this to your reputation.  Don't become an environmental wacko.  You've got great credibility, star power, and you really could do important things to help stop global warming.  Don't sacrifice credibility for publicity.

April 20, 2007

Hurray for Beer!

Download electronic_marketing_to_your_fan_base_jeff_risley_presentation_41907.ppt

Yesterday I had the pleasure of speaking at the Craft Brewers Conference in Austin, TX, sponsored by the Brewers Associationn.  Wow.  What a cool group of people.  You'd figure so...beer makers/lovers are fun.

My presentation is attached.  For those of you that showed up at 8 a.m., thank you.  It was a lively discussion.  Lots of interest from this community in social media.  And many folks are already engaged in it at different levels.

Some of the folks I chatted with after my presentation were Charles Finkel, owner of The Pike Brewing Co. in Seattle; Angela Bell of Bell's Brewery in MI; Jason Ebel of Two Brother's Brewing in IL (who told me since he started posting and hosting comments on his web site, his traffic has increased significantly); and James from Blind Tiger Brewery in KS.

I also met some social-media-ites specializing in the craft brew segment: Stan Hieronymus, who manages two blogs and two beer-related sites; Justin Crossley, co-founder of The Brewing Network, a combo blog/podcast/web radio/vlog/beer site; and Richard Brewer-Hay, founder of Elizabeth Street Brewery and ESB podcast and blog.

Beer is such a popular topic in the social media space that I know these brewers and brew-pub owners can get significant mileage from it.

Oh, and if you're a craft brew fan like me, make sure to mark October 11-13 on your calendar to attend the Great American Beer Festival in Denver.  Mmmm, beer.

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