Risley Ranch

So what can you do with 3,800 PostIt Notes?

Play a practical joke on a colleague, of course.  This is just hilarious...one of the best work practical jokes I've seen in awhile.  3M ought to send us a few pallets of PostIt Notes for increasing their sales this month, huh.

technorati tags: 3M, postitnotes, practicaljoke

Mobile Marketing Principles

My colleague Mark Logan, who is blogging at bemomobi, had a good post the other day spelling out his basic principles of mobile marketing.  If you're at all interested in this subject, Mark's blog is worth following.  I work with the guy, and it's still hard for me to keep up with what's going on in that space.  What I like about Mark's approach is that he understands the basic philosophy of Web 2.0 -- that it's not about shoving more messages to more people, no matter what the platform.  Mark coined a phrase in our shop that I use a lot when talking to clients about social media:  "contribute to the community." If you're a marketer and you don't have that in the back of your mind somewhere, your work is becoming less and less relevant everyday.

technorati tags: marklogan, mobile, marketing

Save The Cookie

A colleague pointed out this site that Midwest Airlines developed to engage customers in its attempt to thwart a hostile takeover by Air Tran.  I like the simple style, and anyone who knows Midwest knows about the warm chocolate chip cookies.  I don't know a lot about the takeover attempt, but I do know this: aside from Southwest and Midwest, every other airline I've traveled on sucks.  I hate all the rest of them.  I mean really hate them.  I never fly anything other than Southwest or Midwest, unless they don't go where I'm going.  And then I cringe when I make my reservation because I know something will go wrong.

There is so little care in the air these days, so I was happy to sign the Midwest petition.  I also forwarded the site to some friends.  It would be nice if the site were more social-network-like.  People can log short statements, but wouldn't it be cool if someone from Midwest was actually maintaining a blog on the site so we could follow the latest developments.  Or why not allow people to upload videos or photos in support.  Of course, they created a MySpace page for "Chip," their mascot.  That's cute and all, but I'd rather interact with a real human.  What Midwest has done so well is to be human.  I think their effort would be much more successful if their new "social network" were too.

technorati tags: midwest, airtran, savethecookie, southwest

Walk America

This Sunday is the March of Dimes Walk America event in Kansas City.  MOD is a Barkley client.  Thanks to my infrequent posts, I don't know if anyone is still reading this blog; however, if you are and you're interesting in helping the MOD in its mission "to improve the health of babies by preventing birth defects, premature birth, and infant mortality, please donate at my personal walk page. 

technorati tags: marchofdimes, walkamerica, prematurity