March for Babies
The March of Dimes is a Barkley client. We helped them re-launch their brand in 2008. It's been a wonderful success and a great partnership. One of the changes we made for them was to re-brand their signature fund-raising event -- Walk America -- to "March for Babies." The new name aligns better with their brand promise and is more identifiable with the March of Dimes.
The Kansas City March for Babies is Sunday, May 4. Amy, Joe and I will be walking in it. If you're in Kansas City, I encourage you to join us. Or you can donate on my personal page.
And I think this e-card is just a hoot!
Click here to help me reach my goal!
Technorati Tags:
March of Dimes, March for Babies, Barkley, Cause, PR
Jeff,
Laughing out loud at your card. Nice work. Good luck with the fundraising!
Kelly
Posted by: Kelly Oleson | April 13, 2008 at 12:21 PM
I think the changing a name was a very important step.
Posted by: baby boy | April 17, 2008 at 05:16 PM