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May 18, 2008

KC PRSA Presentation

I had the privilege of presenting to the Greater Kansas City PRSA chapter last week.  The subject:  "Building Public Relationships Through Social Media."  We hosted about 40 or so folks at Barkley.  It was a great crowd.  Very in tune with the subject matter, and very engaged.  I've posted the presentation below, along with an appendix of data.  Thanks to Tracy Richardson for inviting me and the chapter for allowing me to speak.

Download prsa_sm_presentation.pdf

Download prsa_sm_appendix.pdf

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March 22, 2008

Keepn' it fresh

Adco2600ready

I'm proud to say Barkley is now an official sponsor of a development cycling team.  We're partnering with Hincapie Sportswear, a leading manufacturer of clothing for performance cyclists. Hincapie was founded by George Hincapie, who is one of the U.S.'s most successful elite cyclists.  He rode with Lance Armstrong in all seven of his Tour de France victories.

The Hincapie-Barkley Development Team pairs elite racers with young riders and mentors them in their quest to join the pro racing circuit.  The team will participate in many events throughout the U.S. in 2008.

We didn't do it for the PR (but this article in the NYT was a nice bonus).  We did it for two reasons:  1) to learn about the category; 2) to get direct feedback from people who are in the category.

IV Whitman, who heads our account planning group, deserves the credit for the idea, and our leadership deserves credit for taking a chance on the idea.

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March 17, 2008

Social media and philanthropy

I've been consulting with the Greater Kansas City Community Foundation (GKCCF) on social media issues this year.  It's fun.  They're a group that does fantastic work in the Kansas City area and also sees the value social media can bring to not only their efforts, but the efforts of the community as well.

Laura McKnight, their President and CEO, is a personal friend and an outstanding leader.  Her team has propelled the organization into a leadership position in the community-foundation category.

What I love about working with them is how open-minded they are to exploring new ways to communicate not only with their current donors, but prospective donors and the community at large.  They are willing to take risks, to prototype, and to experiment.  And that's the best way to approach social media, in my opinion.

Here's some examples of what they've done:

Laura maintains a blog.

They've developed a MySpace profile.

They are tracking philanthropy on the web via a del.icio.us profile.

You can chat with one of their staff via Yahoo IM.

And they're working on a Facebook profile.

They are also actively monitoring the blogosphere to look for opportunities to engage with bloggers who are interested in philanthropy, especially in Kansas City.

These activities will create a solid foundation in the social media space for them and attract them to the next generation of donors -- Gen Y.  Look for the GKCCF to be leaders in this area too.

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March 04, 2008

You're the problem (and so am I)

David Roberts hit the nail on the head in his recent Fast Company article, "Another Inconvenient Truth." He said:

"The uncomfortable fact for many green marketers--and targets of that marketing--is that genuinely going green would mean giving up most of the products and services that clutter our consumer culture. It would mean simplifying, valuing time and people over stuff. How can most products avoid the sin of the hidden trade-off? With a simple label: "You don't really need this."

Greenwashing isn't merely a result of poor labeling standards and consumer protection. It's part and parcel of an economy built on trade in material and energy waste. Until we are collectively ready to really go green, greenwashing will be with us. Naturally."

We consume.  That's what we do.  It may not be right, and it may not be sustainable, but at this point in our history as a species, it just is.  I want to help companies with their sustainability practices, but I know they are damned if they do and damned if they don't. 

So the next time you curse a company for allegedly greewashing, take a look at all the food packaging you threw away this week.  Ask yourself if you left your computer on overnight.  Check the gas mileage on the car you're driving.  Count the number of flat-screen TVs in your house.  And time yourself in the shower.  All the energy you use everyday to drive your appetite for consumables, comfort and convenience is the root cause of environmental problems today.  Don't blame corporate America for not doing enough until you're doing enough yourself.

April 20, 2007

Hurray for Beer!

Download electronic_marketing_to_your_fan_base_jeff_risley_presentation_41907.ppt

Yesterday I had the pleasure of speaking at the Craft Brewers Conference in Austin, TX, sponsored by the Brewers Associationn.  Wow.  What a cool group of people.  You'd figure so...beer makers/lovers are fun.

My presentation is attached.  For those of you that showed up at 8 a.m., thank you.  It was a lively discussion.  Lots of interest from this community in social media.  And many folks are already engaged in it at different levels.

Some of the folks I chatted with after my presentation were Charles Finkel, owner of The Pike Brewing Co. in Seattle; Angela Bell of Bell's Brewery in MI; Jason Ebel of Two Brother's Brewing in IL (who told me since he started posting and hosting comments on his web site, his traffic has increased significantly); and James from Blind Tiger Brewery in KS.

I also met some social-media-ites specializing in the craft brew segment: Stan Hieronymus, who manages two blogs and two beer-related sites; Justin Crossley, co-founder of The Brewing Network, a combo blog/podcast/web radio/vlog/beer site; and Richard Brewer-Hay, founder of Elizabeth Street Brewery and ESB podcast and blog.

Beer is such a popular topic in the social media space that I know these brewers and brew-pub owners can get significant mileage from it.

Oh, and if you're a craft brew fan like me, make sure to mark October 11-13 on your calendar to attend the Great American Beer Festival in Denver.  Mmmm, beer.

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February 24, 2007

Another new voice in the blogosphere

Mark Logan, VP of Interactive at our shop, has started a blog about mobile marketing.  If you're into mobile (and if you're a marketer, you should be), you'll want to follow this blog.  Mark knows mobile.

Welcome buddy.

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February 22, 2007

The Power of Passion

Yesterday we had the pleasure of hearing Tim Westergren, founder of Pandora, speak at our shop.  He was in Kansas City has part of his national tour promoting the site.  If you haven't used Pandora and you're a music lover, you're missing out.  It's an online radio station that's customized to your musical tastes.  What makes the service unique is the Music Genome Project.  Tim and his team have mapped hundreds of characteristics for tens of thousands of songs so you and I can discover music that matches the DNA of our music tastes and bands can be discovered.

Tim started the company in 2000.  He was in a band and felt there had to be a better way than touring the U.S. to get noticed.  What I liked about him was that, like most entrepreneurs, he had a vision and he's carried out that vision with passion.  He's not a flashy guy, he's not particularly charismatic, but that's why he's captivating.  He's genuinely passionate about what he's doing.  You want to root for him.

I will also have the pleasure of being a speaker at this year's Craft Brewers Conference in Austin, Texas.  My subject is social media.  To prepare, I'm doing three things:

1.  Reading craft brew blogs (and there are a few goods one).

2.  Listing to craft brew podcasts.

3.  Drinking lots of craft brew.

Yesterday I listened to a podcast interview on The Brewing Network of Jim Koch, founder of the Boston Beer Company, brewer of Samuel Adams beer.  It was great!  He was affable, funny, genuine and completely, utterly passionate about brewing Sam Adams.  Again, like the typical entrepreneur, he had a vision, stuck to it during the bad times, and has persevered by a can-do passion for his work.

Passion works.  In fact, sometimes it's the only thing that does.

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January 27, 2007

It was nice just to be nominated

Power150mediumbSo I'm ranked #132 on Todd And's Power 150 Marketing Blogs.  In by the skin of my teeth.  Neat idea by Todd.  I know if I were more religious with posting I'd rank a little higher, based on the fact I've been doing this since 2004.  If you're looking for good marketing blogs to follow, this is a good place to start.

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January 16, 2007

Southwest -- REALLY free to move about the Country

I remember in college thinking how cool it would be traveling for business.  I'd fantasize about jetting around the country as a marketing pro in a power suit (hey, it was the late 80s), eating at nice restaurants, staying in amazing hotels, entertaining clients and getting laid (again, this was a college fantasy).

Like most of my college fantasies, this one never materialized either.  Oh I've traveled around the country alright.  And I've eaten at my fair share of nice restaurants, stayed at some amazing hotels and entertained hundreds of clients (and for the record, honey, the only action I've seen on the road is watching traveling salesmen hitting on local bar flies).  But business travel is by no means cool or glamorous.  And I was reminded of that this past weekend.

Me, Mike and Annie flew to San Francisco last Thursday for a meeting with our client The Family Violence Prevention Fund.  It was supposed to be a simple overnight trip.  Friday afternoon, somewhere over Missouri, the Southwest pilot told us the ice storm in Kansas City was too severe for us to land, so we diverted to Louisville.  Louisville is no place to be stranded. The only reason I'd ever want to be stuck in Kentucky is because I'd spent 7 days at the Bourbon Festival and was arrested for attempting to break into Hunter S. Thompson's boyhood home.

So back onto the plane we went for a fun-filled ride to the flight's ultimate destination:  Baltimore.

Now I like Baltimore.  We lived in DC for five years and enjoyed our visits to the Inner Harbor.  But this visit wasn't planed, and by the time we landed it was 11 p.m., and we hadn't eaten since that morning.

Thank goodness we have the best travel agent in the United States.  Mike was on the phone with her from Louisville so she could book us on a flight out of Baltimore the next day, and more importantly, book us in a decent hotel that night.

We grabbed our bags, found a ride (Ray, a kind, middle-eastern gentlemen with a sedan) and headed for downtown Baltimore.

Oh, I forgot to mention two things:

1.  Mike, my boss, had been traveling since the previous Tuesday and had started his week in New York.  He flew from there to San Francisco for our meeting.  And now here he was, back on the east coast, less than 24 hours later.  By the time we got to the hotel, he was as chipper as Donald Rumsfeld the day after the election.

2.  The Ravens were hosting the Colts in the playoffs, so drunk fans in purple filled the streets, hotels and bars.

After checking in around Midnight, we headed to the closest bar -- James Joyce Irish Pub.  We proceeded to drink away our pain, fill our bellies and buy T-shirts so we'd have something to wear the next day on our flight.

Saturday afternoon...1:35 p.m...we're on the plane, buckled in and ready to go home.  I close my eyes when I hear, "Ahhhh, folks, this is the captain, and I'm sorry to tell you this flight's been canceled."

Weather was the culprit, supposedly.  Can't land in KC.

We file off the plane, call our travel agent, re-book our hotel and a flight for the next morning.  By 3 p.m. we'd waited in all the appropriate lines, collected our bags and found another ride back downtown (Jacob, a friendly, fidgety Russian with a comfortable suburban).

Like cheesy actors in Groundhog Day, we checked back into the hotel and ended up back at James Joyce.  Johanna, our waitress from the previous night, served us again.  I ate the best beef stew I'd ever had, drank a few Makers Marks, and we watched the Ravens lose to the Colts.

At 6 a.m., Sunday morning, we were back at beautiful Baltimore Airport with the rest of the stranded KC passengers.  After two days of unplanned travel, everyone was in a GREAT mood.  More than once I heard Southwest's name taken in vein.  There was a great debate among our coterie about whether the weather or the fact that Southwest didn't want its plane stuck in KC was the reason we were all wearing two-day-old underwear.

Groundhog-day-like, we're strapped in our seats.  This time we make it to the runway and are powering up to take off.  I close my eyes.  And then the engines die down.  We pull-off the runway.  Mike buries his face in his hands.  There's an audible group moan.

"Ahhh folks, this is your captain.  As we were taking off, a little warning light went off.  We're not sure what that means.  We think we've got a reliable plane, but we're going to let our maintenance folks check it out."

Two mechanics and two hours later, we're on a new plane, getting ready to take off.  I tell myself the probability of this flight not taking off is so low it's not worth thinking about.  I close my eyes...and then snap them back open.  We take off.  And we land in KC 2.5 hours later.

The odyssey was over.  My body and brain felt numb.  I just wanted to see my family and sleep in my own bed.  I didn't care who's fault it was -- nature or Southwest's -- that I experienced another "glamorous" business trip.  I didn't care until I found out from a friend that he had flown into Kansas City on Saturday on a Southwest flight from Phoenix.  Saturday was the day we were told the airport was closed.

Throughout the situation, the majority of Southwest personnel handled the situation admirably.  But not once were we offered any sort of compensation for our trouble.  They never offered to pay for hotels, and they never offered to pick up our return tickets to Kansas City.  We ended up spending a sizable amount of extra money because of our delay, and it's debatable whether it was a corporate decision or mother nature that caused it.

At the very least, I would think the most profitable, most loved airline would do something for the few of us that experienced this situation.  They could easily credit each of us that are Rapid Rewards members with a travel voucher for anywhere in the U.S.  It's practically free for them, and they'd dispel any ill-will most of us have for the company after the experience.  But as of this writing, I hadn't received a friendly email from Herb.

I gotta believe these adventures are supposed to teach me something.  Patience is the obvious answer.  Maybe it's appreciation -- for my family and fellow humans.  I just wish they would have taught a class in this back at KU so I wouldn't have had such high expectations about the joy of business travel.

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December 10, 2006

In the blink of an eye...

time flys.  It was before Thanksgiving when I last posted.  Now our house is decorated for Christmas.  What happened to the time?

Of all the podcasts I've listened to and blog posts and magazines I've read since November 22nd, the one I want to point you to is this one -- a post about professionalism from David Maister.  It's good.  It says what should be said to every professional at least once a year.  As the new year approaches, I suggest everyone take a listen.