Risley Ranch

KC PRSA Presentation

I had the privilege of presenting to the Greater Kansas City PRSA chapter last week.  The subject:  "Building Public Relationships Through Social Media."  We hosted about 40 or so folks at Barkley.  It was a great crowd.  Very in tune with the subject matter, and very engaged.  I've posted the presentation below, along with an appendix of data.  Thanks to Tracy Richardson for inviting me and the chapter for allowing me to speak.

Download prsa_sm_presentation.pdf

Download prsa_sm_appendix.pdf

Technorati Tags: PRSA, Presentation, PR

Crisis communications & advertising

The Kansas City Ad Club was nice enough to invite me to speak at a luncheon meeting today.  The subject was crisis communications management.  I think it's great that traditional advertising had this topic on its agenda.   The lines are blurring among disciplines, no doubt.

Download crisis_ad_club_4208_blog.pdf

Thanks to Jeremy Ragonese at Boulevard for inviting me, Rachel at the Ad Club for hosting, and to all who attended and endured the full hour.

Managing volunteers

I gave a presentation on social media yesterday to the Kansas City Volunteer Coordinators' Council.  Very interesting group with an interesting set of challenges (attracting, motivating and retaining volunteers to work with their not-for-profit organizations).  Here's the presentation:

Download social_media_volunteer_management_31808.pdf

An audience member, who works for the Kansas City Zoo, shared a great example of how they use social media to engage both volunteers AND the public.  They equip volunteers with digital recorders to walk around the zoo and give sound-seeing tours of the exhibits.  The volunteers describe each exhibit as though they are docents leading a tour.  Zoo visitors can download the podcasts and stroll throughout the zoo listening to their own private tour guide.  And the volunteers love it because it leverages the knowledge and skills they already have and makes use of their time in a meaningful way, which is what volunteers want.

A special thanks to Laura O'Brien of Bridging The Gap for inviting me to speak.  Thanks Laura!